Serving the needs of your audience with valuable, high-quality content is an admirable goal for any company. But your efforts will amount to little if your content doesn’t trigger audience behaviors that help your company reach its business goals. And that, my friends, is where complications set in.
Stop Guessing: Here’s a Social Media Strategy That Works
Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in. In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly. You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal.
11 Steps to Create a Content Marketing Strategy to Grow Your Business
Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.